Here Comes the He Gets Us Campaign Again: Why Its Portrayal of Jesus is Still a Problem
Apologetics, Christianity, Culture and Politics, Evangelism, Gospel, he gets us, Jesus, Marketing, Natasha Crain, Practical Apologetics, Superbowl, Theology and Christian Apologetics
Last year, I wrote an article called “7 Problems with the He Gets Us Campaign,” in which I critically responded to the $100 million advertising campaign featuring a website, billboards in major cities, a book, and ads that have been viewed more than 300 million times. Perhaps most visibly, the campaign’s ads were featured in last year’s Super Bowl. When thousands of people went searching for more information on it, my article came up, and it went viral—actually pulling down my site at one point! Clearly, a lot of people are interested in knowing more about the nature of these ads. Fast forward to 2024. Super Bowl Sunday was on February 11. And He Gets Us once again ran ads generating widespread curiosity. Given the reach of the campaign and…